Physique 57 - Video on Demand

**The ask:** Paid social ads for brand awareness
**The target:** Caroline, 33, sales rep who lives in New York. Enjoys the occasional workout class, but she travels a lot and can’t always make it.

The full story:

Physique 57 put barre fitness on the map with their quick results, motivational instructors, and celebrity following. But people didn’t know so much about their equally awesome home workouts. So I used a bold, attention-grabbing headline to break through the crowded fitness ad space and get the word out there.