EY

**The ask:** Banner ads promoting EY’s divestment advisory services
**The target:** Adam, 52, lives near Chicago. Chief strategy officer at a Fortune 500 company.

When it comes to divestment, EY (formerly known as Ernst & Young) has a solid reputation for advising companies how to sell. They’re not as well known for the first step of the process: deciding what, and when, to divest. To counter this lack of awareness, EY sponsors an annual survey of divestment leaders. These banner ads promoted both the survey and EY’s overall divestment offerings through a few colorful metaphors.