Cleanly
The ask: Instagram story campaign for brand awareness
The target: Ali, 25. A busy software engineer who lives in LA.
The full story: Laundry is pretty easy — until you shrink your favorite sweater or bleach a brand new shirt. Suddenly you’re in crisis mode, ask your mom for advice, then pray she isn’t silently judging you. Or you could just get Cleanly. They’ll pick your clothes up, send them back to you clean, and give your mom a well-deserved break.
